Our Story

In early 2023, Sam & Dan partnered to create Setters, a hand crafted fly fishing brand based in Big Sky, MT. 

But first, a little bit of history as to how they got here. 

Sam (and his brother Matt) started Geppert Brothers Fly Fishing (GBFF) in 2016 with the purpose of helping children and young adults in the Banteay Meanchey Province of Cambodia. Through Matt's passion for his work as a missionary throughout Southeast Asia and Sam’s background in sports marketing and as a professional fly fishing guide in Montana, the two brothers came up with the idea to produce and sell flies in order to fund programs, scholarships and a variety of other services that help facilitate microeconomic growth in Cambodia.

Nearly one year later, thirteen young adults from Cambodia joined together to begin training and the production of flies in the newly equipped fly-tying craft shop.  The incredible talent and enthusiasm demonstrated by this group of Cambodian artisans continues to impress the brothers as their dream of becoming a part of the microeconomic solution to Cambodia’s poverty crisis is becoming a realization.

Fast forward to 2023, after years of fishing together, Sam approached Dan to help reenvision and grow GBFF... after months of dreaming and planning this new brand together, Setters was born. 

Setters is focused on creating the very best hand crafted fly fishing flies that come from over 30+ years of guiding experience and fishing these flies all across the United States. 

Setters is also in R&D to produce the next generation of technical apparel, supplies and gear for those who spend their lives exploring the outdoors. 

If you would like to support our mission and invest in Setters, you can reach out to Dan, dan@setters.co or Sam sam@setters.co.